Content is a goldmine for keywords.
Should have a balance of text and media.
Good content gets Google referrals.
Your main keyword or keyword phrase for any single page should appear several times: in body text, titles, labels and tags. Videos get indexed faster than text, so can be great at attracting searches quickly. Multi-media can also help keep visitors engaged. Overall, it’s really important to have lots of good text content on your web pages, not just images or videos. Aim for at least 300+ words.