The Page Title renders in Google and will create the first impression people have of your website content. It should be clear and concise and not leave people guessing what the page is going to be about. The page’s title should have a fairly narrow keyword or phrase in order to get visits specifically to that page.
- It’s the searcher’s first view of your page
- Acts as a match to a search
- Names the subject of your page
It’s unnecessary to state the name of the business or the domain name in the page title, unless your business name is a well known brand and itself a keyword, and also differs from the domain name. Usually, the page title should contain keywords or keyword phrases, or longer keyword phrases can be constructed from it’s contents. Every page title in your website should be unique. There are very specific constraints to the number of characters that are worth putting in the page titles.
Page Titles How-To
Setting a page title is done by adding the page title text into a box often called “Meta Page Title” although technically the page title is not a Meta.
Page titles can be of any length in theory, but do have specific constraints that are worth noting, refer to the “Things To Note” section. They should contain keywords or keyword phrases that your established at Step 1.
The ideal page title looks something like this:
keyword 1 | keyword 2 | Brand name
keyword heading – Brand name
Remember, Keywords may in fact be phrases, not single words, and you don’t need to use two, it might well just be one. There’s no need to repeat too many of the words too, because search engines construct new phrase matches from the contents of the whole title in order to render it in search results pages. In other words, Google can assume all of the words are related to your offer, so can connect the first word in the title with the last word in the title, if they create a new phrase that was being searched, even though the words are physically separated in your title by other words. each of the keywords or phrases should be immediately relevant to the content of the page, and you should set the most relevant one as the first word, less relevant as the second word, and least relevant (but still relevant) as the last word.
Google examines this piece of code in your page and then shows it in the BLUE text on the search results pages. If the title is too long to fit in their title space, then that last word(s) get appended in your titles, so there’s actually little value in having a title that’s too long. The ideal length is around 65-69 characters. Do NOT use more than 69 characters, your extra texts will never be seen by anyone at all.
Things to Note
The Page Title is NOT necessarily the same as the Heading of the page or the visible page title shown on your page to the public. In most cases, it is different to the page heading. Page headings are regarded only as content, and prioritised by search engines based in their own special tag called H1 tags. This stands for “heading 1″ and is the lead heading for the page. The H1 tag should occur only once in your page.
Pages are identified in 3 ways:
- The Page Heading, visible to visitors to your site, usually the largest font size. This should be value-rich text, designed for the human viewer on your page.
- The Page Title, coded into the page’s code and transfers into search engines results pages as the title of the result listing. This should be keyword rich text, designed to get your page rendered into SERPs.
- Page URLs this can be different again to the above and is discussed at Step 9. These can also be keyword rich.
Page Title length as noted in “how-to” can be any length, however only the first 65-69 characters provide any value to you, so writing more is a waste of time. Google allows about 69 characters to transfer into SERPs, and be aware that also if you cross the line of 69 characters with a long word then the ENTIRE word is appended off the SERPs. The actual number of characters varies based on what letters you used, like “W” takes up more of the valuable space than “i” does. This would be a bit like recording a 15 second radio ad and then only buying a 10 second slot in which to play it. The last part of your very valuable message is never heard, and could contain crucial information, like a phone number, or a key offer.
It’s not necessary to state your domain name in your Page Title, unless it’s a keyword itself. You can test and prove keywords using the Keyword Research tools.
The page title comes through to Google search results as the blue text: