Perry Bernard
This is me.

My name is Perry Bernard. I am not a business. I am just a guy that does SEO.

This website was designed, built, authored and search engine optimised by me alone. It is my sole effort and has been ranked #1 on Google NZ for seo services since 2013.

I work as the Digital Performance Manager at an agency called One Partner. Want me to do kick-ass SEO for you? I’m only available via One Partner.

To hire me, call Sam (the boss at One Partner) during business hours:

021 927 678
what people say

“…extremely talented and is considered to be one of the top people in the SEO field.”
Robert O’Haver (Industry Leader – USA)

“… blown away by Perry’s in depth knowledge of digital analytics, and his ability to answer the tough questions”
Adriano Di Palma (Industry expert – AUS)

“…attention to detail, understanding of the scope of work to be undertaken and general “can do” attitude was appreciated.”
Owen Grauman (Client – NZ)

“…genuinely wants to help businesses and to educate business owners on how better to position themselves online.”
Trey Collier (Pro-Bono Client – USA)

You Need SEO.

Without Search Engine Optimisation, the business success of your website becomes very unlikely.

Hire me via One Partner Ltd. Get in touch now…
or continue reading to start learning it all yourself.

SEO Services - read more arrow

seo services &
digital marketing.

holistic marketing services designed by Kiwis – delivered In New Zealand

If everything has gone to plan, you reached this website because you were looking for ways to get your website ranking better in Google, and showing up for searches that you want it to show up for. Well, hopefully the info here will help you on your way!

Via my employer, I provide Search Engine Optimisation services, Internet Marketing services and general SEO advice for your website. My goal is to help Kiwi business small and large make more profit or get more leads from the web, and provide information that helps you gain a better understanding of SEO and how to get found online.

Search Engine Optimisation is a science, not an art. There are basic rules you need to follow to make sure you get ranking on Google and keep it. Ask me how to take your online business to the next level.

The Search Engine Optimisation tips, advice and ideas on this website are absolutely free. You can also get our hands-on assistance in performing SEO services on your website to boost its performance, and I offer managed Google Adwords campaigns too.

The main goal of this website is to take the mystery out of SEO and make it just that little bit more understandable in plain English. You’re welcome to ask as many questions as you like and I’ll attempt to answer every single one. Qs & As will be published online on my SEO Expert FAQ page for all to see and benefit from, so if you’ve got a question, remember, the only dumb question is the one that’s never asked. Hope to hear from you soon.

Continue reading about our services…

Page 1 or Bust.

98% of the clicks on Google search pages go to results on page 1.
The remaining 2% go to pages 2 or later.

So if you are not on page 1 for your most valuable keywords, your website will fail.

% Clicks on Google Search Page 1 98%
% Clicks on Google Search Pages 2+ 2%

seo affects profitability.

SEO (Search Engine Optimisation) is about making sure that the visitors to your website are ready to do business with you and can be measured in Google Search Console. Once they arrive there, CRO (Conversion rate Optimisation) ensures those visitors do what you want them to do, like make the call to hire you, buy the product you are selling, or download the information you’re providing and is measured by Google Analytics.

The successful implementation of SEO is not measured just on how many people are getting to your website, in fact, that statistic is often misunderstood as the main goal of SEO. It isn’t. It’s all about getting “quality” visitors to your website. Quality visitors are people already wanting to do business, so getting 500 high quality visits is far more desirable than 5000 low quality ones.

Continue reading about our services…


I strongly believe that hiring digital marketing people who are familiar with local language, culture and trends and who can write skilfully in localised English is the only way to generate powerful digital marketing content. When the quality of your website texts don’t reflect the standard you want to portray for your business, people will stop taking you seriously!

search engine optimisation?

Search Engine Optimisation (a.k.a. SEO) is the science of writing, formatting, and doing anything else required to make sure that content in your website gets better search engine ranking than your rank competitors. This website is mostly about website content and the structure of what’s inside the website, but external influences like from Social Media can also make a big difference to overall performance in Google or Bing.

My focus is on assisting small to medium size New Zealand businesses achieve their online goals through better understanding of SEO. Even small improvements in SEO can make significant changes in the business performance of a website, sometimes generating as much as 2 or even 3 times more gross profit.

Continue reading about our services…

Winning Organic Clicks.

If ever a statistic proved that being at the top of the pile was best, then this is it! A whopping 32.5% of all clicks on page 1 of Google Search Results Pages go to the top contender and falling by about 15% to second place. While we do have to apply some further intelligence around why #1 gets the most clicks, it’s clear to see that lifting just one rank position in search results can have a dramatic effect of the volume of traffic visiting your website. Satisfied with being in 4th or 5th slot? Maybe you should reconsider. Even for well ranked websites, the extra push an effective SEO campaign can provide could double or even triple your page 1 click-through rates.

Clicks to
1st Rank

Clicks to
2nd Rank

Clicks to
3rd Rank

Clicks to
4th Rank

More about me.

The texts and guides published in this website are my personal efforts, but I am employed at One Partner Ltd and don’t offer services direct to clients. I have been a leading organic search marketer since 2013 and have attained a high level of understanding of current search trends from hands-on experience and learning. More importantly, I also understands the direction in which the science of Search Engine Optimisation is headed into the future – it’s no real secret – Google engineers talk about it all the time.

My keen understanding is backed by a 5 year study of linguistics, the science of language, which provides me with a strong foundation and appreciation of the semantic and morphological complexity of keyword use. As a result, I have become adept in the practical application of keywords in search algorithms such as those of Google and Bing, and use this knowledge to the advantage of Forge clients.

You can find out more about me on my personal blog here…

seo services provided by One Partner Ltd.

Any SEO services provided as a result of contact via this website are delivered by One Partner Ltd. One Partner is an advanced digital marketing agency that delivers measurable outcomes from a range of digital channels including organic and paid search.

Top SEO Tip.

“Hire from where you aspire”

You should hire someone that ranks as well as YOU would want to rank! Hiring an SEO Company that you found ranked on Page 3 will probably only ever get YOU to page 3.