Search Engine Optimisation
Get better search engine ranking
Search Engine Optimisation services that providers offer usually include some or all of the following: Keyword Research; on-page optimisation; off-page optimisation, Conversion rate Optimisation.
You should write META descriptions for key pages, title tags, optimise your images and media, help generate backlinks in appropriate places, setup internal links, highlight and emphasise keywords, optimise for local searches using Google maps etc.
The first component of SEO is keyword research. Effective SEO services can’t be applied without this being done first, so effective SEO must start there. If you’re being offered SEO without Keywords being checked, or the keywords are not being shared with you, beware! Also, don’t make assumptions as to what your keywords are. You may be the expert on the product or services you provide, but without verifying what people are actually using in Google to find you, it’s impossible to optimise your site.
Always avoid ‘black hat’ SEO. These are methods to get better ranking in Google through unnatural means or via SEO ‘tricks’. These practices only end up having your website penalised by search engines in the long term. Google is proactively seeking to eliminate advantages that any ‘tricks’ can give you, and in many cases penalising websites that use them.