Search Engine Optimisation

Get better search engine ranking

Search Engine Optimisation services that providers offer usually include some or all of the following: Keyword Research; on-page optimisation; off-page optimisation, Conversion rate Optimisation.

You should write META descriptions for key pages, title tags, optimise your images and media, help generate backlinks in appropriate places, setup internal links, highlight and emphasise keywords, optimise for local searches using Google maps etc.

The first component of SEO is keyword research. Effective SEO services can’t be applied without this being done first, so effective SEO must start there. If you’re being offered SEO without Keywords being checked, or the keywords are not being shared with you, beware! Also, don’t make assumptions as to what your keywords are. You may be the expert on the product or services you provide, but without verifying what people are actually using in Google to find you, it’s impossible to optimise your site.

Always avoid ‘black hat’ SEO. These are methods to get better ranking in Google through unnatural means or via SEO ‘tricks’. These practices only end up having your website penalised by search engines in the long term. Google is proactively seeking to eliminate advantages that any ‘tricks’ can give you, and in many cases penalising websites that use them.

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SEO Services
Keyword Research

Keyword Research

The foundation of SEO

Keyword research is the starting point for all SEO services. It establishes actual data that you can draw from to write search engine optimised texts, establish what page links should be called, write your page titles, META descriptions, ALT tags etc. Whenever hiring an SEO consultant, ensure they do keyword research first and that you can also have some input as to what people could be searching for when looking for you. Often, SEO specialists will not know all of the specific terms that are unique to your industry, but generally they can help you find actual stats for those words or phrases.

Keyword research is an essential element to SEO. Word lists must be current, accurate and relevant, so I recommend that any time your online offer changes that you should consider looking at keywords again.

With our research, you’ll receive a thorough report, including negative keywords that can be carried forward through other SEO services and also PPC campaign management. You are welcome to use our services for keyword research with absolutely no obligation to take up any other services.

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Conversion Rate Optimisation

Getting visitors to become customers

Identifying what the goal of the website is is the first step in CRO. First you need to know what you want people to do when they visit your website. Then you need to get them to fulfil that goal.

Our SEO consultant would help you identify and fix key areas of resistance where visitors could be bouncing off your site, abandoning key pages, or simply getting lost or bogged down on their way to your goal.

An on-going site analysis is also advised, with check-in points to see how things are going, tweak areas that need adjusting, then have them retested. The answer to CRO is not always clear on first look, so I encourage installation of analytics and examination of stats over a given timeframe. CRO is an on-going task.

The analysis of Google Analytics is not easy. Ask us to help you identify opportunities for improvement.

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Conversion Rate Optimisation
SEO Health Check

Website SEO and Conversion Health Checks

Identify missed opportunities

We offer free website health check that include a report card on the current status of your website, plus some ideas on how to improve the ranking via various on-page and off-page SEO strategies. These are an ideal starting point for any work being done on your site. Use these to identify the areas your site could improve on, and then decide what to do next.

Drop us a line to arrange for one of our consultants to contact you for your no-obligation SEO health check

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PPC (Adwords) Campaign Management

Get visitors to your website, NOW.

Sometimes, the task of improving your SEO, applying great copywriting, using the right keywords, and making your conversion pathway smooth and seamless still doesn’t get you the result you’re after. The best way to solve this ASAP is with Pay Per Click Campaigns like Google Adwords. Recommended for any business doing short term product or service promotions too, like seasonal promos, Valentine’s Day, Easter, etc, plus any website that is just getting launched. For new sites, search engines take weeks, if not months to fully index your site and show you on search engine results pages. PPC is the fast-track answer to getting results, NOW.

Forge Online offers Google Adwords campaign setup and management. An unmissable opportunity to get prime spots in Google.

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Google Adwords
SEO Copywriting Services

Copywriting Services

Attract visitors and convey the right message

Copywriting is not so simple. It requires an excellent commend of language and the ability to come up with just the right words to give just the right message. Copywriting for web adds yet another dimension to the skill needed. Firstly, keyword research is the foundation, so copywriting services should be preceded by a keyword research component as a mandatory inclusion. Web copy is designed to do two jobs: 1. Attract search traffic using the actual words that you can prove people are using in Google to look for your website and 2. Help inform and guide your visitor. Great web copy is much more than just writing interesting texts, it’s about trying to make sure your visitor ends up being convinced that your website is the right place for them to do business, and encourage them to do so.

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More About Search Engine Optimisation
Search Engine Optimisation is probably a bit of a misnomer really. The idea that you should optimise your website to gain better search engine ranking is to a large degree no longer valid, in particular reference to Google and its alrgorithms. Algorithms are basically highly advanced decision-making software that attempt to define what makes a good website, and thereby give it higher ranking than websites that aren’t as good. Notice I haven’t mentioned that it relies on the number of links you have from other sites, and this is an important distinction of the newer algorithms that Google is operating with. New algorithm updates since 2011 have been referred to with some kinda cute names: Panda and Penguin. These names have become menacing sounds to some SEO “experts” used to somewhat outdated search engine optimisation techniques. That doesn’t mean that links to your site aren’t any good, it just means they are no longer the ranking winner they used to be.

Some of these outdated SEO services being applied to websites are in many cases resulting in temporary gains in ranking only, or with others resulting is ranking loss. The main focus of the algorithm improvements is to ensure a better user experience, and a good user experience is about the user finding what they wanted to find, reading the valuable content that the websites they found had to offer, engaging in and viewing the pages, spending time on those websites. If Google renders results based on links, or manipulation of false or irrelevant keywords, then the user has a poor experience. The answer therefore is really about making sure your website has great content, without bothering too much about ‘tricks’ to get the visitors.

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DID YOU

KNOW?

  • Only 2% of Google searchers will look beyond page 1, meaning, if your website doesn’t achieve page 1 rank for at least one keyword, you’re in trouble!
  • 75% of Google searchers prefer not to click on the paid ads, believeing the organic results to be more relevant than the ads

Organic Clicks on Page 2 or Further

Page 1 Organic Clicks Versus Paid Clicks

Google and paid ranking:

What is the purpose of Google? i.e. what is Google trying to achieve? Well, in the first instance, the answer to this is quite simple: make money for its shareholders. Google does this by delivering paid search results at the top of the search page, or along the right hand column, or even on other websites that have sold space to Google for advertising purposes. One point to note however, is that if Google shows you ads that are not really relevant for what you’re searching for, you’ll get annoyed with the ads, or simply grow a habit of ignoring them because you deem them to be irrelevant based on your past experiences when clicking on them. Google therefore needs to make sure that those ads are in fact relevant as much as possible. Unfortunately, Google can’t dictate what keywords the advertiser has selected, so has basically little choice but to render ads that may be triggered by low quality keywords.

In response to this, Google is now offering free ad creation assistance to also improve the overall user experience of using Google in this respect too.

The area where most users will view and click links is in the unpaid “organic” search results. About 75% of people ignore the paid ads above or to the right, and look directly into the organic results to find what they are looking for. So making sure you get good organic ranking is more financially viable in the long run for most businesses – it depends of course on what you’d have to spend on someome to apply search engine optimisation techniques to your page to gain the ranking in the first place. This is where I come in.

The area where most users will view and click links is in the unpaid “organic” search results. About 75% of people ignore the paid ads above or to the right, and look directly into the organic results to find what they are looking for. So making sure you get good organic ranking is more financially viable in the long run for most businesses – it depends of course on what you’d have to spend on someome to apply search engine optimisation techniques to your page to gain the ranking in the first place. This is where I come in.

On-page SEO Services:

Search Engine Optimisation and SEO Services applied to your website are literally that – applied to your website. I specialise in what is called “on-page” optimisation services. Some of the subsections of this you’ll see listed above: Keyword research, copywriting, conversion rate optimisation, and in addition: Writing of Meta data (which is part of the code of your page). These aspects of SEO are now absolutely crucial in gaining raking. Gone are the days that a website with poor content can get good ranking by having 10,000 inbound links. In a lot of cases, websites that ranked well because of inbound links have simply fallen by the wayside. Sites that ranked on page 1 are now found on page no-where. To some degree “search engine optimisation” still does have it’s place, but I believe its meaning has evolved very rapidly since Google rolled out Panda, and even more so after Penguin, and progressive ‘adjustments’ every month or so.

So: “search engine optimisation” has much more to do with creating great engaging content on your web pages, with accurate and appropriate metas and titles, good image tags, good page structure and flow, and so on.

If you’d like our input on how your website’s doing SEO-wise, drop us a line. There’s also plenty of good stuff on this website to do some DIY SEO.